“If you’re planning a trip to Ibiza or Formentera and want to experience the island the way those of us who truly love it do, Hjordis’s guide is your one-stop shop.”
Dear Hjordis — thank you for allowing us to interview you about your Ibiza guide books. We look forward to supporting you in all your future endeavours. Love, The Elly Herd.
An inquisitive mind is a happy mind, and at La Galeria Elefante we love to find out a little more about the extraordinary people we work with. Today we’re sitting down with Hjordis Fogelberg — artist, illustrator and author of the best-selling Ibiza travel guide, My Ibiza & Formentera.
If you’re planning a trip to Ibiza or Formentera and want to experience the island the way those of us who truly love it do, Hjordis’s guide is your one-stop shop. Packed with bespoke insider tips and her signature hand-painted watercolour illustrations, it’s far more than a travel guide — it’s a love letter to the islands.
Born in Barcelona, raised in Ibiza
Hjordis was born in Barcelona but Ibiza has always been home. She has spent time in the UK, but if she couldn’t live in Ibiza, there’s really only one alternative — the paradise island of Formentera.
Passion is what drives most creative minds, and it’s no different for Hjordis. She has always been an artist. Drawing is her favourite form of meditation and, alongside the poetic words of Jim Morrison, it has helped her navigate life’s more confusing and difficult moments. Hjordis is a self-confessed nighttime nutter and daytime dreamer — frequently waking up surrounded by post-its, determined not to lose a single middle-of-the-night brainwave.
From sketchbooks to best-selling Ibiza guide
After spending most of her childhood filling up sketchbooks, Hjordis studied Graphic Design to take her creativity in a more commercial direction. But she has since come full circle. When it came to creating the visuals for her guide, she quickly realised that her beautiful watercolour sketches — the same style she’d been practising her whole life — suited the spirit of the book far better than photographs ever could. The result is a guide that feels as warm and personal as Ibiza itself.
Love Ibiza Now — protecting the islands
It’s clear from Hjordis’s work that her love for Ibiza and Formentera runs deep, so it came as no surprise to hear about her involvement in Love Ibiza Now — a collaboration with her friend Ana Lui, dedicated to promoting awareness and working together to maintain the beauty of the islands. The fresh Ibiza air is one of the things Hjordis misses most when she’s away, and that feeling of protectiveness over this special place shines through everything she does.
Get your copy of the Ibiza travel guide
My Ibiza & Formentera is available at La Galeria Elefante — the perfect gift for anyone who loves the islands, or the ideal companion for your next trip.
Shop the Hjordis Fogelberg Ibiza Guide →
Looking for more Ibiza inspiration? Browse our full collection of Ibiza books and lifestyle gifts at La Galeria Elefante.

