Tag Archives: Ibiza

Meet Victoria Durrer Gasse the Elly founder & curator

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My very first visit to Ibiza was with my mother in 1970 and I of course fell hopelessly in love with the island way back then, spending every summer here thereafter. The scent of the pine forests, the sea, the sunsets, the relaxed vibe, the hippies and all the dirt roads really captivated me. Three month long summer holidays were a luxury and when we were lucky enough to come for Easter too, I was just in heaven!

As you can imagine, Ibiza in the ’70s was another world! There were very few tarmac roads, mostly all were dirt roads known as caminos, and as young teenagers we made our way from beaches to nightclubs on funky Mobylette mopeds. Perfect days were spent exploring the islands’ hidden coves with crystal clear waters, swimming with friends at sunset and dancing until dawn at the nightclubs; Pacha and the infamous KU were among our favourites. Sailing to and around Formentera with groups of friends on their boats, teenagers and kids camping on Espalmador, whilst parents slept on the boats enjoying their own parties under the moonlit sky. Memories of those summers are visions of picnics, laughter, music, dancing and my first kiss… all sweet joyous teenage awkwardness touched by salt, sand and the love of this island.

In the late ’90s, my husband François and I decided to move here permanently after our son Emile was born. Finding our dream house, an old finca perched on the top of a hill in Santa Agnes, was the first step to calling Ibiza home and we have never looked back. Using many traditional methods we have slowly renovated our home over the years and there really is nothing I love more than waking up to an incredible sunrise across the valley and taking long, country walks with my family and gorgeous dog Pluto.

I was approached in 2010 by my friend Sharon, owner of the La Galeria Elefante building and we began the journey of turning La Galeria Elefante into the beautiful, museum-like treasure trove that it is today. We recently dissolved our partnership and I am now the sole business owner, working hard with my incredible team to make La Galeria Elefante one of the most inspiring shops on the island to visit.

In business and in my private life I love to travel and so sourcing unique pieces for the shop is almost like a hobby. I am fortunate enough to be able to mix business with pleasure and am able to go to many places where I can explore the terrain of textiles, enjoy great food, cafes, meet new people and walk around and discover local markets. This opens up the doors to finding new NGOs to work with all over the world as collaborations with small businesses and talented artisans are a huge part of what we love to do best.

Winters are spent creating in my studio at home and preparing trips to India and Nepal to work with the NGOs and the Nepalese foundation. In recent years I have also made some amazing work relationships and can now proudly say that many of my Victoria Made With Love & Laughter items have been found in shops we love like Urban Outfitters & John Lewis.

A Peek Into The Life Of Hjordis Fogelberg-Ibiza Guide

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Dear Hjordis (Ibiza guide),
Thank you for allowing us to interview you about your Ibiza guide books and we look forward to supporting you in all your future endeavors,
Love,
The Elly Herd

An inquisitive mind is a happy mind and we love to find out a little more about the amazing people we work with. Hjordis Fogelberg, artist & author of the best-selling Ibiza guide My Ibiza & Formentera has been extremely busy over the years compiling content for her heartfelt guide. The guide is your one-stop-shop if you want to experience the side of Ibiza we all know and love, with bespoke insider tips about Hjordis´s favourite spots on both Ibiza & Formentera.

Born in Barcelona but raised in Ibiza, Hjordis has spent some time in the UK but calls Ibiza home. If living in Ibiza weren´t an option, Hjordis would quite happily move to the paradise island of Formentera. Passion is what drives most creative minds and it is no different for Hjordis who has always been an artist. Her passion for drawing is her favourite type of meditation and along with the poetic words of Jim Morrison from The Doors, it has helped her through any confusing or sad times. Hjordis is both a nighttime nutter and a daytime dreamer and often becomes annoyingly creative at night, waking up surrounded by post-its so as not to forget a single middle-of-the-night brainwave!

After spending the majority of her childhood filling up sketchbooks, Hjordis chose to study Graphic Design to lead her in a more commercial direction. Despite this, Hjordis has gone full circle and while deciding how to approach the visuals for her guide, realized that after illustrating the cover for the First Edition, the whole guide was better suited to her beautiful water colour sketches right the way through, rather than photographs.

If a complete career & lifestyle change were on the books for Hjordis for 1 year, we would have to visit this impressive character in Hawaii, spending her days as a pro surfer simultaneously possessing her chosen super power of flight in order to travel more & visit friends at will! While this is not currently an option, Hjordis is spreading her wings here on the island and is involved in another fantastic project – Love Ibiza Now. It is clear to see from her work that Hjordis has a deep love for our beautiful islands and so it came as no surprise to hear of her latest project, in collaboration with her friend Ana Lui. This venture is a conscientious effort to promote awareness, exercise this awareness and work together to maintain the beauty of our islands. The fresh Ibiza air is one of the things that Hjordis misses most while away so let´s all do our part to help protect our surroundings. Shop now Ibiza Guide